Extended realities and their application in human resources In previous articles, we’ve discussed extended realities (XR) and how they have evolved in the world to become a trend that is steadily advancing with the evolution of technology and devices. When we talk about XR, we refer to all those interactive tools that help…
Branding and its impact on consumers Branding, or the creation of a strong and recognized brand, is one of the keys to success for any business. In an increasingly competitive and globalized market, having a recognized and valued brand can make the difference between the success or failure of your project. Branding is…
Leadership in your SME: Practical wisdom to succeed without dying in the attempt My dear readers, in this edition, I have decided to share my experience on a seemingly trivial but vital topic: Leadership. Throughout my career, I had the opportunity to collaborate with teams led by great individuals and I hold a…
The importance of identifying your audience In this instance, we are going to delve into a fundamental topic for any entrepreneur or company looking to achieve success: the importance of identifying your audience and how this practice can boost your business strategies. In today’s fast-paced world, where technology is constantly evolving and creativity…
Nuevo León: The cutting-edge destination for IT nearshoring When it comes to IT nearshoring, the state of Nuevo León in Mexico stands out as a top-tier destination for American companies. While cost and time zone are important factors, Nuevo León offers additional benefits that make it the natural choice for nearshoring. In this…
Do i really need a partner to start a business? My dear earthlings, I’m writing to you about a topic that has been truly crucial for me: choosing a business partner. At the beginning of my entrepreneurial journey, I had the idea that I needed a partner to bring my project to life.…
Let’s stop romanticizing entrepreneurship I know that the title of this article might sound a bit like a “hater,” but I’m really tired of seeing and hearing so-called “influencers” and business gurus on all my social media and digital platforms talking and motivating people to start their own businesses, selling a grand dream…
The importance of great customer service: Why it matters more than ever Great customer service is a critical component of any successful business. It is the foundation upon which lasting relationships with customers are built. Customers who are satisfied with their interactions with a business are more likely to return, refer others and…
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